tweaking the free-to-play model balance so that it retains players

 tweaking the free-to-play model balance so that it retains players and yields revenues.The delegates at league of legends boost Mobile Gaming 2014 have found a rare place of predictability and serenity, in which they can profit from activities that have little or nothing to do with game design.

 It was interesting that those speakers who talked about customer acquisition strategies generated the most enthusiastic tapping-of-notes among listeners. The magic of mobile gaming is not so much in designing the cutest creatures or the coolest levels, but in figuring out how to make advertising work on Facebook, Google and other direct-marketing outlets.This is not to say that making money out of free-to-play games is easy. Mobile games publishing is all about placing the perfect ad in the perfect place at the perfect price. Spots on Facebook and Google and in-apps are booked and the ad responses are monitored carefully.

 Greer said that the cost of acquiring a new user this way can be anything between $2 and $8."You're not getting your return in four to six weeks," she said. "It takes a lot longer. It takes deep pockets and attention to see it work."Another slide from Glenn Kiladis, an online marketer with hundreds of game company clients, showed how much performance marketing through search engines and social networks has changed in the last two years. It's the opposite of the mobile games charts. Everything is chaos, mutable.

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